Fashion can be fun

The fashion world is an estremely serious business where creative vision, millions of dollars and stricht schedules are mixed together. The model's first rule on the catwalk is  "don't smile".With this ad campain  Lanvin wanted to go over this seriousness that often communicate extreme luxe but rarely fun.
Models are really goofy in the dance, they can walk and stare but maybe no one have ever asked them to dance. Do you like Lanvin Fall Winter 2011-2012 Ad Campaign?Do you find it funny?